September 11, 2025

What's in your wallet?

Anyone got a membership card to a pottery club?  Or a loyalty card?  Tim Hortons?  There are loyalty cards for grocery stores, fast food shops and more.  All promising extra freebies if only we stay loyal to them.  Loyal to the brand, but not necessarily their loyalty back to us.  It can earn companies lots of profit.

Loyalty is something they research too.  What is the best level of reward that won’t eat into the bottom line?  When is the reward too little, too late, too infrequent to retain customers?

Our scripture this morning has described what happens when a community forgets what they think deserves the most loyalty.  Like shopping at Shopper’s Drug Mart for back to school clothes, or looking for groceries at Staples, Jeremiah pointed out the problem with misplaced loyalty.  He shared a metaphor of God, working away on the clay to make a useful pot.  Like any good potter will, God finds that the clay is a little too wet to hold its form, or maybe it’s a little too dry.  Time to start over, kneed the old clay again, center it on the wheel, and give it another try.  God is loyal to the image of a healthy community, a healthy country, even when the country is not.  God isn’t afraid to get involved in politics, in Jeremiah’s mind.  This metaphor challenges people’s egos, pushes them to realize that God cares when politics shapes an arrogant attitude of superiority.  God is not challenging one person or another, God is challenging the political culture of the day.

Jesus, too, questioned people’s loyalties.  Challenged them to think carefully of what they prioritized.  And the top priority that superseded all others was to be the loving community of God.  Jesus didn’t promise frequent flyer points, he didn’t say that the people who sold enough Jesus merchandise would earn a pink camel like a Mary Kay Cadillac.  His loyalty program didn’t promise perks, but would cost people time, influence, even their possessions.

Our society is addicted to perks.  We like earning free things, not recognizing that the price for those things are included in our purchases.  When I went to Tim Hortons to get coffee, I would flash my loyalty card to earn points.  Then I discovered that to redeem those points, I had to download an app, and I had to pre-order the free item before I came to the store.  This gave them information on where I was, what I liked, and how much money I spent.  Not only that, but my points expired regularly, and you have to buy a lot of double double to earn a free cookie or donut.  We give away a lot of marketing information to multinational corporations who then use it to design even more addicting loyalty programs.  It has become a vicious circle.

Jeremiah saw that the loyalty that people had to power was destroying their relationship with God.  And when that was destroyed, it led to cultural and political chaos.  Babylon was looking at Israel with lustful, hungry lips.  They saw Israel as a potential 51st state in their empire.  Sound familiar?  Political chaos is dangerous.

Jeremiah could have been writing for us, describing the destruction of societies that are having hospitals and schools bombed or children starving in war-torn countries while dictators paraded massive armies.  He could have been reading the newspaper about cities under military occupation by their own armed forces.  He could have been hearing about massive forest fires, floods and heat waves, or listening to farmers struggling with drought.  He could have been learning about girls, librarians and teachers caught in political upheaval that they never asked for.  And his words are still as pertinent today as they were back then. 

“At any moment I may announce that a nation or a dominion is to be uprooted, pulled down or destroyed. But if the nation I threatened abandons its depraved ways, I will change my mind and not inflict on it the disaster I planned.”

We don’t want God’s disaster to come.  It’s time to turn our loyalty cards in, and remind ourselves that when we are loyal to God, great things happen. We can trust that God is the good potter who shapes our future.  We can turn to God to help us persevere in difficult times like these.

There are many successes we can see along the way, where God is shifting our perspective on creation.  The Thames River in London had developed a large island of diaper wipes and garbage.  Thanks to a persistent grass roots organization, the City of London is removing the island, and the government is looking into banning baby wipes with plastic content.  The bays around New York City are becoming cleaner by the day, thanks to installing artificial clam reefs that purify the water and are restoring the fishery industry.  Even here at home, the upsurge in people shopping Canadian, travelling in Canada and signing the forever Canada petition has made an impact.  Our government is pausing their book ban.  Rather than coming out and saying they want four specific graphic novels removed from the high school libraries, they came up with such vague guidelines that schools would have no ability to teach biology, for example.  And they made it sound like teachers were pushing obscene materials on kids starting in kindergarten.  They are pausing because we are speaking up, taking risks to tell them when they have crossed the line.

Our culture is at a crossroads, our world is asking us to choose our loyalty.  Do we believe in living with respect in creation, and compassion for our neighbors? Or do we continue to choose apathy and safety?  Jesus asked us to think about loyalty to God.  It’s not easy, it’s not safe, but in the long run, when we choose love, we choose a better world for all.  Let us continue to speak up for justice and compassion, knowing that God is with us, we are not alone, thanks be to God. Amen.

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